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Third-Person Effect in Social Media Marketing

Third-Person Effect (TPE) is a sociological term coined by Philip Davison in 1983. It hypothesizes that media consumers in general tend to believe that the media has more influence on other people than on themselves. This concept supposedly came about during the time of World War II when an all-African American unit that was stationed at Iwo Jimma at the time received Japanese propaganda that emphasized tha ...

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We love to share – it’s what makes us human

Much can be learned from observing our closest living relatives -- chimpanzees, apes, and even baboons. Researchers are trying to map out behavioral similarities and differences among the great apes and our hominid ancestors. They hope to, perhaps, find clues that shed light on the story of tools and human evolution, from early Oldowan technologies to today's highly complex ones. One area of research revolv ...

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Kony 2012 – flash mob political action

My freshman art class approached me with Jason Russell’s film on Kony and wanted to do Shepard Fairy-esque posters and raise awareness. I had another unit planned so the discussion was about: do you want to learn to paint apples from direct observation or help catch a serial killer. We're doing the unit on Kony so I read up and was surprised at the amount of negative press Russell's film is getting. Former ...

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The Digital Network – video

Network from Michael Rigley on Vimeo. Information technology has become a ubiquitous presence. By visualizing the processes that underlie our interactions with this technology we can trace what happens to the information we feed into the network. BFA Thesis CCA Graphic Design ...

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What is Web 3.0?

The world of technology has come a long ways since the days of vacuum tubes and transistors.  The first electronic computers ever built, such as the IBM Eniac, weighted approximately 80 tons and took up a whole room in size. Today, computers can be as small the size of the palm of a hand, and people with Smartphones, PCs, tablets, or any other Internet connection, have access to more computing power than ex ...

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