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Commercialization of Experience – Online Dating

Could we claim that the technological developments and the variety of tools and media platforms that unfold before us are causing us, as human beings, to distance ourselves from one another, lower the level of interaction and encourage social alienation, or rather these are merely additional platforms, which enable us to enrich the ways in which human beings initiate interactions? It seems that this questio ...

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Third-Person Effect in Social Media Marketing

Third-Person Effect (TPE) is a sociological term coined by Philip Davison in 1983. It hypothesizes that media consumers in general tend to believe that the media has more influence on other people than on themselves. This concept supposedly came about during the time of World War II when an all-African American unit that was stationed at Iwo Jimma at the time received Japanese propaganda that emphasized tha ...

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We love to share – it’s what makes us human

Much can be learned from observing our closest living relatives -- chimpanzees, apes, and even baboons. Researchers are trying to map out behavioral similarities and differences among the great apes and our hominid ancestors. They hope to, perhaps, find clues that shed light on the story of tools and human evolution, from early Oldowan technologies to today's highly complex ones. One area of research revolv ...

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Kony 2012 – flash mob political action

My freshman art class approached me with Jason Russell’s film on Kony and wanted to do Shepard Fairy-esque posters and raise awareness. I had another unit planned so the discussion was about: do you want to learn to paint apples from direct observation or help catch a serial killer. We're doing the unit on Kony so I read up and was surprised at the amount of negative press Russell's film is getting. Former ...

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The propaganda of social networks

"What!?! you're not on facebook ?!?"  Why is that question so surprising? Whenever I encounter someone who doesn't have a profile on facebook I find myself wondering why. It seems to be such a trivial question these days. Where did it come from?  What attracts and keeps people connected to the social network? What is the motivation of people refusing to join?  The impact of social networks on everything fro ...

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