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What is Media Studies?

My mother had asked me the other day "can you please tell me what is it exactly that you are studying?" It took me some time to think of an appropriate answer. It is a question I am confronted with almost each time I tell someone that I am doing my Phd in Media Studies. In a society where we are mostly concerned with the bottom line, with what immediate tangible benefits we can see from the work that we do, ...

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Google Search – how we fetishize it and why we shouldn’t

Has search become a product? Is it possible that we, as human beings have this inherent characteristic about us that compels us to search? Search has become so ingrained in our day to day lives. We search for music on iTunes, search Netflix for movies, search Amazon for books, and use Google to search for practically anything. We search for love, for lost keys, for "the next best thing", and we search for p ...

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