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Third-Person Effect in Social Media Marketing

Third-Person Effect (TPE) is a sociological term coined by Philip Davison in 1983. It hypothesizes that media consumers in general tend to believe that the media has more influence on other people than on themselves. This concept supposedly came about during the time of World War II when an all-African American unit that was stationed at Iwo Jimma at the time received Japanese propaganda that emphasized tha ...

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We love to share – it’s what makes us human

Much can be learned from observing our closest living relatives -- chimpanzees, apes, and even baboons. Researchers are trying to map out behavioral similarities and differences among the great apes and our hominid ancestors. They hope to, perhaps, find clues that shed light on the story of tools and human evolution, from early Oldowan technologies to today's highly complex ones. One area of research revolv ...

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Talkbacks in the age of Facebook: Public Sphere 2.0?

I must admit I place far too much importance on anonymous comments in news websites than they should get. Comments  left by visitors on news websites, to my opinion, do not represent thoughts of a majority although on many occasions they are considered as such.  I believe that comments and the discussions they sometimes create escalate the political, social and cultural discourse not necessarily in a positi ...

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The propaganda of social networks

"What!?! you're not on facebook ?!?"  Why is that question so surprising? Whenever I encounter someone who doesn't have a profile on facebook I find myself wondering why. It seems to be such a trivial question these days. Where did it come from?  What attracts and keeps people connected to the social network? What is the motivation of people refusing to join?  The impact of social networks on everything fro ...

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SOPA: Information Controlled Society?

The origins of what we know today as "the Internet" are still hotly debated.When computers first became operational around the 1950's, they were connected to terminals in a form of point-to-point communication. Eventually computer networks became interconnected, and thus terminal-to-terminal connections were created. One theory about the origins of the Internet is that research scientists needed a faster wa ...

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