Category Archives: Marketing
Branding – now and then
In a media saturated environment, branding is a challenge. Some messages are more visible than others and the general public is in a constant mode of reception. Consumption is the goal. Branding in this crowded arena can be a challenging task. A challenge to get specific messages across while struggling to capture the attention of
The Un-Social Media
Recent reports show that the EU has decided to limit facebook’s usage of users’ data for advertising purposes. This decision arrives at a most critical time for facebook as it is approaching its IPO date. The targeted advertising platform offered by facebook, which allows advertiser to approach very specific target audiences, is what made advertising
Apple’s SIRI
Apple has been synonymous with innovation and giving the consumers a cut above the rest. Every time Apple launches a new product or a newer version of the product, a new yet very useful feature is brought to the consumers. SIRI is the latest invention from the Apple stable. With the launch of Apple iPhone
