Amit Louis is the founder and owner of tw3. Currently he is an MA student of Communication and Social Responsibility at Tel Aviv University. Amit has been working in the market research industry for the past 8 years. Specializing in quantitative and qualitative research methods his passion lies with the evolution of the internet and communication technologies.
Web: http://www.theweb3.com
Email: amit.l@theweb3.com
“What!?! you’re not on facebook ?!?” Why is that question so surprising? Whenever I encounter someone who doesn’t have a profile on facebook I find myself wondering why. It seems to be such a trivial question these days. Where did it come from? What attracts and keeps people connected to the social network? What is
In a media saturated environment, branding is a challenge. Some messages are more visible than others and the general public is in a constant mode of reception. Consumption is the goal. Branding in this crowded arena can be a challenging task. A challenge to get specific messages across while struggling to capture the attention of
Could we claim that the technological developments and the variety of tools and media platforms that unfold before us are causing us, as human beings, to distance ourselves from one another, lower the level of interaction and encourage social alienation, or rather these are merely additional platforms, which enable us to enrich the ways in
The world of technology has come a long ways since the days of vacuum tubes and transistors. The first electronic computers ever built, such as the IBM Eniac, weighted approximately 80 tons and took up a whole room in size. Today, computers can be as small the size of the palm of a hand, and people with
The evolution of the web from web 1.0 to web 3.0 would not have been possible without collaboration. Such collaboration takes many shapes: the World Wide Web and media convergence has for example led to the creation of new, internet based organizations where stakeholders from different industries collaborate to further a common cause. These common
