You Are Here: Home » 2012 » October

Third-Person Effect in Social Media Marketing

Third-Person Effect (TPE) is a sociological term coined by Philip Davison in 1983. It hypothesizes that media consumers in general tend to believe that the media has more influence on other people than on themselves. This concept supposedly came about during the time of World War II when an all-African American unit that was stationed at Iwo Jimma at the time received Japanese propaganda that emphasized tha ...

Read more

© 2011 Powered By Wordpress

Scroll to top