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Google – the political economy of search

Search is the most fundamental task in Internet use. It assists us to navigate through the vast amount of information that is available over the World Wide Web.  As technology advances it compels us to turn to digital means to search for information pertaining to our everyday existence and concerns.  It seems like every other website has a little search box somewhere on the top of the page.  These are just ...

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Third-Person Effect in Social Media Marketing

Third-Person Effect (TPE) is a sociological term coined by Philip Davison in 1983. It hypothesizes that media consumers in general tend to believe that the media has more influence on other people than on themselves. This concept supposedly came about during the time of World War II when an all-African American unit that was stationed at Iwo Jimma at the time received Japanese propaganda that emphasized tha ...

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Jehovah’s Witnesses’ Identity formation

The academic literature pertaining to Jehovah’s Witnesses is severely lacking and in most cases altogether absent. This article seeks to counter this paucity through a review of the discourse stemming from The Watchtower Society in conjunction with dialogues from four former members of the religious organization. Each respective body of information is utilized to identify what American Anthropologist Edward ...

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Raymond Barone – a negotiator of masculinity

Starting a journey on the road called masculinity is an exciting one. Not knowing where you are going to arrive, how you are going to get there or even the basic understanding of what “there” is, is a perfect starting point. The quest for masculinity and its definition seems at times to be fluid, amorphic and constantly changing.  The question of “who is considered a man”, or the effort to define “what is m ...

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We love to share – it’s what makes us human

Much can be learned from observing our closest living relatives -- chimpanzees, apes, and even baboons. Researchers are trying to map out behavioral similarities and differences among the great apes and our hominid ancestors. They hope to, perhaps, find clues that shed light on the story of tools and human evolution, from early Oldowan technologies to today's highly complex ones. One area of research revolv ...

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